Mapping your Sustainability    

Sustainable and stable business, industry, project and political process design.

    Coltan, Congo's curseCreazene has researched sustainability since 2009. The principal question we seek to answer is: ‘how can organisations sustain themselves in an increasingly complex society?

We found an answer: ‘Organisations can sustain themselves if they operate within the natural boundaries of functionality.’

This website is built around this answer and is designed to inform you about what is needed and useful to achieve sustainability. What if one could measure, map and predict it? We can! We invented a risk prevention tool that maps and measures sustainability. We hope that this methodology will be as significant as Einstein’s Theory of Relativity, because when applied properly, it could open the road towards meeting the UN Sustainable Development Goals. We call it: ‘Realimiteit Theory’ or the ‘Realimity Principle.’ This tool can be used to predict long term relevance as it demonstrates the natural limitations of reality. Download a paper on sustainable and unsustainable systems.
    Why I wrote this book?                  

Measurement of sustainability and stabilty

    How can we measure sustainability? We do that by mapping feedback loops. Living systems sustain themselves by constant learning through interacting with environment. This is called ‘cognition’. Organisations are social systems of communication and therefore need to communicate constantly with their environment, people, society and nature. A perpetual exchange of information through the organisation’ cognitive abilities is essential to enable adjustment and adaptability of the system to survive and evolve. In other words; an organisation can steer or navigate itself by using and allowing all information. This manoeuvring capability is called ‘cybernetics’.


Remember the Titanic? She sank because the captain ignored information (negative feedback) about icebergs and only accepted positive feedback (thinking the ship was unsinkable).

TitanicPath Dependency
In fact, we measure ‘Path Dependency,’ which can be defined as: The tendency of a past or traditional practice or preference to continue even if better alternatives are available. Understanding that dynamic adaptability is the very basis for sustainability and continuity, path dependency directly conflicts with our Realimiteit Principle. The most important example of harmful Path Dependency is our current financial system. This linear system called financialisation is sustained, not by adjustment or adaptability, but by creating more and more credit through quantitative easing. Because banks create credit without needing to have the money, the system is based on positive feedback only, rendering it highly instable, and inevitably leading towards entropy and chaos (the financial crisis of 2008). We predict that future financial crises are unavoidable.
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